I originally sent this as an email to Fast Easy Traffic, and I really like it.. So I am posting it here as well!
When you are a member of a traffic exchange what are you?
Are you a surfer? Are you an advertiser? are you both?
The answer isn’t as straight forward as you would think.
Some will identify themselves as surfers, and not realize
they are both. Others will realize they are both. And others
still are just one or the other. I want to talk you about
why the vast majority of people in the exchanges who are
both a surfer and an advertiser, even if you don’t realize
Whenever you surf, you earn advertising credits. That is
the nature of a Traffic Exchange. When you spend those
advertising credits, you become an advertiser. As an
advertiser you want to to get the most value possible out
of your advertising. Unless you are like the Capital One
Toddler and don’t like more cash.
Why do you want to make sure your advertising is as
effective as possible? It’s simple, advertising and
promoting as an advertiser has more potential upside than
just surfing to win some prize. You can actually earn a
meaningful amount of money if you spend your advertising
in an educated way. You won’t ever earn more surfing prizes
than you will advertising, if you do it properly.
Well, what about those who surf for fun? I say awesome! I
am glad you like it. But, you should still be an educated
advertiser, unless you do not like or need money. And if
that is the case, lucky you! Jokes aside, you should still
be advertising in the most efficient way possible, or you are
just passing up the potential money that should be yours.
Now there is a reason for all this. I want to urge you
to evaluate your choices in Traffic Exchanges as both a
surfer and an advertiser. It has become endemic of Traffic
Exchanges to focus solely on surfing and not on advertising.
I am just as guilty as anyone else in this. But, I would
like to make a change. I want to bring back the balance in
Traffic Exchanges. I want to make both sides of our members
happy(Advertiser and Surfer). That is why we are doing
Extended Exposure Ads at Fast Easy Traffic. We want to
add value to our members on both sides of the coin. The
Surfer and the Advertiser. They are both important and one
cannot exist without the other.
Also there must be balance between them. If you choose favor
the advertiser, it will come at the cost of the surfer. The
opposite is true. If you favor the surfer, the advertiser
suffers. If you don’t maintain this balance the wheels will
begin to fall off, and there will be fewer and fewer sites in
rotation to surf. Fewer sites, fewer surfers.. and so on.
Extended Exposure Ads, is our attempt to do something that
is truly innovative, different and add value to BOTH the
Advertiser and the Surfer. For the Surfer they get to choose
if want to view the ad, AND they get rewarded 3 times as many
credits if they choose to view it. For the advertiser, they get
the opportunity to get more attention than they might have
gotten otherwise. And if the surfer chooses to skip the ad,
the Advertiser isn’t charged for the view.
Extended Exposure Ads aren’t here as an answer to some silly
timer vs. no timer debate. They aren’t here to force a timer
on anyone, because they don’t. The surfer can choose to skip
an Extended Exposure Ad at anytime. I don’t want to force anyone
to do anything. I have always favored using the carrot approach
to obtain action as opposed to forcing anyone to do anything.
The “forced timer” is a misconception caused by simple
misunderstanding. No one is forced to do anything. Extended
Exposure Ads aren’t here to to take shot at any program or
hurt any business. They are here to try something innovative
and new. To try and add value to both sides of our members,
surfer and advertiser! To further add value we are going to
make a small change to Extended Exposure Ads, Surfers will
now get a small amount of credits even if they choose not
to view the ad the entire time. The Advertiser still will not
be charged if the Surfer Skips the ad! We want this to be a
win-win for everyone!
Have you surfed the new Fast Easy Traffic? You should check it